January marked the start of Manchester Arena’s 2015 anniversary year and a new integrated campaign was devised to celebrate this event. The campaign needed to emphasise the venue’s Mancunian heritage, celebrate its achievements over the last twenty years and re-engage with past and present audiences.
Using the hashtag #WeAreManchester, the campaign was developed and adopted throughout the venue for use on all internal and external signage, video content, print advertising and branded merchandise.
The campaign has received extensive media coverage – including live broadcasts by ITV Granada Reports and BBC Radio Manchester – and has recently been nominated for Prolific North’s ‘Best Marketing & Communications Campaign Of The Year’. As the campaign progresses throughout this year of celebration I’ll post new content.