Key Art Redesign
When BAFTA Games in Concert premiered at the Royal Festival Hall, the initial key artwork fell short of the event’s prestige. Co-produced by Nibbs Events, esk. Live, and BAFTA, and promoted by Kilimanjaro Live, the show was due to tour seven cities across the UK. The original artwork leaned heavily into PlayStation 5 promotional styling, which felt misaligned with the stature of a BAFTA event.
I was brought in to elevate the campaign visuals and create a more compelling identity worthy of the occasion.
The solution focused on embracing BAFTA’s own brand language, including its refined typography, authoritative tone, and distinctive colour palette, while maintaining a cinematic, elegant feel. Rather than letting any single game dominate, I developed tighter, more harmonious compositing that allowed characters and elements from Tomb Raider, Hitman, Fallout 4, Cuphead, and Baldur’s Gate to sit together cohesively, despite their very different art styles. The result was a unified, prestigious look that better reflected the quality and cultural importance of the event.
Project Scope
• Complete redesign of the key art
• Disciplined application of BAFTA brand guidelines
• Restrained cinematic colour palette
• Adaptation of assets across all formats: social media, ticketing platforms, partner websites, print ads, posters, and out-of-home
The Event
BAFTA Games in Concert celebrates 20 years of BAFTA-nominated and award-winning video game music. Performed by the BBC Concert Orchestra, conducted by Austin Wintory, with London Voices and special guests (including Sea Power), the show features live orchestral performances perfectly synced with gameplay footage from some of the greatest games ever made.
Following its sold-out world premiere at the Royal Festival Hall (part of Southbank Centre), the production toured across the UK.
