Experience Oxfordshire is the Destination Management Organisation for the county of Oxfordshire. It is the lead organisation for promoting and developing leisure, business and cultural tourism in Oxfordshire. Operating to not-for-profit principles, Experience Oxfordshire is a partnership organisation, actively engaged on a local, national and international level to grow the visitor economy.
I was hired to develop a new brand identity for the organisation. The rationale behind the resulting logo mark is that the circle in the middle of the compass is Oxford, the outer circle represents the county border with the needles motioning activity outwards from the centre as an expression to explore the whole county not just the city of Oxford. Together the outer circle and needles spell ‘OX’ the post code for the county.