In recent years gourmet burger restaurants and their simplistic street food have become a big favourite amongst foodies and a staple place for hip indulgence when out in the city. When Manchester Arena struck upon the idea of bringing one of the best burger restaurants in town under its roof, to take residence within the kitchens of the brand new pre and post entertainment space Plus 1, I was asked to design the menu. Each dish on the menu had to have its typographic own logo akin to the style of presentation familiar within gourmet burger restaurants.